People ask me all the time, hey Scott, how do people find ToysintheMail.com? Well, this is the million dollar question, and answering it keeps me up at night. It used to be simple; put up a page, visit the search engines "add url" page of Altavista, Lycos, Hotbot, MSN, Yahoo, or Google, and the search engines will add it to their index. It was fast, easy and reliable. Well it's not so easy any more. With fewer search engine choices, the search engines have become more particular about who they allow in their index. Web design is important, but so is the willingness to pay to be seen. Of course paying for search engine visibility increases our costs and the more we have to pay to be seen, the higher our prices must go to recover these expenses, so naturally, this is not our first choice to obtain traffic. Organic search results are the results search engines provide which are unbiased and objective, but today, these are no longer unbiased as they depend on a variety of highly targeted factors, including one's existing presence on the internet, which of course creates a logical loop to determine of a websites visibility. If we can manage to get ToysintheMail.com in the organic search results, then our overhead is lower, and in turn we can offer lower prices to our customers. That really is the bottom line.
So, how do they find ToysintheMail.com? Well, a little of both. We use PPC (pay per click) advertising, we use PPA (pay per action) advertising and we use organic search results to drive traffic. Oh, yes, we also use coupon sites to drive our business (by the way, our current coupon code is 'MAYISFORMOMS" and is good for 10% off a $50 or greater purchase). We are considering an affiliate based model as well, where we'd pay affiliates to drive sales to us from their sites (pay per action works this way, but affiliates are more like every day people who happen to build web pages). Another feature we are going to be rolling out soon is a good old fashion email newsletter. We need to come up with content for the newsletter that's worthwhile, clean, and simple so our subscribers will be able to quickly benefit from subscribing to the newsletter. This will be sent by email only, and we are assembling those pieces now.
Anyway, that's the gist of it. If you like our site, please tell your friends or blog about us. That also provides us with an excellent opportunity to earn another customer.